Overview
Lightning Path Partners ("Company," "we," "us," or "our") operates the website at lightningpathpartners.com (the "Site"). This Privacy Policy explains how we collect, use, disclose, and safeguard information when you visit our Site or contact us. Please read this policy carefully. If you disagree with its terms, please discontinue use of the Site.
We reserve the right to make changes to this Privacy Policy at any time. We will indicate the date it was last updated above. Your continued use of the Site after any changes constitutes your acceptance of the revised policy.
Information We Collect
We may collect the following categories of information:
- Contact Form Data: When you submit a contact or inquiry form on the Site, we collect your name, email address, phone number, business name, and any other information you voluntarily provide in the message field.
- Email Communications: If you communicate with us by email, we retain those communications including any personal information you provide.
- Usage Data: We may automatically collect certain technical information when you visit the Site, including your IP address, browser type, operating system, referring URLs, pages visited, and the date and time of your visit.
- Cookies and Tracking Technologies: We may use cookies, web beacons, pixels, and similar tracking technologies to collect information about your interactions with the Site. See the Cookies section below for more detail.
We do not knowingly collect personal information from individuals under the age of 18. If you are under 18, please do not submit any personal information through the Site.
How We Use Your Information
We use the information we collect to:
- Respond to your inquiries, contact requests, and messages.
- Send you follow-up communications related to your inquiry or a potential business relationship.
- Send you marketing or informational emails about Lightning Path Partners, provided you have not opted out of such communications (see Email Marketing below).
- Analyze and improve the performance, functionality, and content of our Site.
- Comply with applicable legal obligations.
- Protect against fraud, unauthorized access, or other harmful activity.
We will not sell, rent, or share your personal information with third parties for their own marketing purposes without your explicit consent.
Email Marketing and CAN-SPAM Compliance
When you submit a contact form or otherwise provide your email address to us, you may receive follow-up emails from Lightning Path Partners. We comply with the requirements of the CAN-SPAM Act, 15 U.S.C. § 7701 et seq. Specifically:
- We will not use false or misleading header information in our email communications.
- We will not use deceptive subject lines.
- We will clearly identify commercial messages as advertisements where required.
- We will include our physical mailing address — Lightning Path Partners, Minneapolis, Minnesota — in all commercial emails.
- We will include a clear and conspicuous mechanism for you to opt out of future commercial email communications from us.
- We will honor opt-out requests within 10 business days and will not send you additional commercial emails after you have opted out.
To unsubscribe from our emails at any time, click the "unsubscribe" link at the bottom of any marketing email you receive from us, or send an opt-out request to tim@hookagency.com. Transactional or relationship emails (such as a direct reply to your inquiry) are not subject to opt-out under CAN-SPAM.
Cookies and Tracking Technologies
We may use cookies and similar tracking technologies to enhance your experience on the Site, analyze traffic patterns, and understand how visitors interact with our content. Cookies are small data files stored on your device.
Types of cookies we may use:
- Essential Cookies: Necessary for the Site to function properly.
- Analytics Cookies: Help us understand how visitors use the Site (e.g., Google Analytics). These cookies collect aggregated, anonymized data.
- Marketing/Retargeting Cookies: May be used to show relevant advertisements to visitors who have previously visited our Site (e.g., Google Ads, Meta Pixel). These cookies track browsing behavior across websites.
You can control cookies through your browser settings. Most browsers allow you to refuse cookies or alert you when a cookie is being sent. Note that disabling cookies may affect the functionality of certain parts of the Site.
We may use Google Analytics to collect data on Site usage. Google Analytics collects data anonymously and reports website trends without identifying individual visitors. You can opt out of Google Analytics tracking at tools.google.com/dlpage/gaoptout.
Third-Party Links
The Site may contain links to third-party websites, services, or resources that are not operated by us. This Privacy Policy does not apply to those third-party sites. We have no control over and assume no responsibility for the content, privacy policies, or practices of any third-party sites. We encourage you to review the privacy policy of any third-party site you visit.
Data Sharing and Disclosure
We may share your personal information in the following limited circumstances:
- Service Providers: We may share information with trusted third-party service providers who assist us in operating the Site or conducting our business (e.g., email service providers, analytics platforms, web hosting), subject to confidentiality obligations.
- Legal Requirements: We may disclose information if required to do so by law or in response to a valid legal request (such as a subpoena, court order, or government demand).
- Protection of Rights: We may disclose information when we believe disclosure is necessary to protect the rights, property, or safety of Lightning Path Partners, our users, or the public.
- Business Transfers: In the event of a merger, acquisition, or sale of all or a portion of our assets, your information may be transferred as part of that transaction.
California Residents — CCPA Rights
If you are a California resident, you have certain rights under the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA), including:
- Right to Know: You have the right to request that we disclose what personal information we have collected about you, the categories of sources, the business purposes for collecting it, and the categories of third parties with whom we share it.
- Right to Delete: You have the right to request that we delete personal information we have collected from you, subject to certain exceptions.
- Right to Correct: You have the right to request correction of inaccurate personal information we maintain about you.
- Right to Opt Out of Sale or Sharing: We do not sell personal information. However, if we engage in any activities that constitute a "sale" or "sharing" under CCPA, you have the right to opt out.
- Right to Non-Discrimination: We will not discriminate against you for exercising any of your CCPA rights.
To exercise your rights under CCPA, please contact us at tim@hookagency.com. We will respond to verifiable requests within 45 days. We may need to verify your identity before processing your request.
Data Retention
We retain personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required by law. When we no longer need your personal information, we will securely delete or anonymize it.
Security
We implement reasonable administrative, technical, and physical safeguards designed to protect your personal information from unauthorized access, disclosure, alteration, or destruction. However, no method of transmission over the Internet or method of electronic storage is completely secure. We cannot guarantee the absolute security of your information, and any transmission of personal information is at your own risk.
Limitation of Liability
TO THE FULLEST EXTENT PERMITTED BY APPLICABLE LAW, LIGHTNING PATH PARTNERS SHALL NOT BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, OR PUNITIVE DAMAGES ARISING OUT OF OR RELATED TO YOUR USE OF THE SITE, YOUR SUBMISSION OF PERSONAL INFORMATION, OR OUR COLLECTION, USE, OR DISCLOSURE OF YOUR INFORMATION, EVEN IF WE HAVE BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES.
Governing Law
This Privacy Policy and any disputes related to it are governed by and construed in accordance with the laws of the State of Minnesota, United States, without regard to its conflict of law provisions. By using the Site, you consent to the exclusive jurisdiction and venue of the state and federal courts located in Hennepin County, Minnesota, for any dispute arising from this Privacy Policy.
Contact Us
If you have questions or concerns about this Privacy Policy, or to exercise your privacy rights, please contact us:
- Email: tim@hookagency.com
- Company: Lightning Path Partners
- Location: Minneapolis, Minnesota