WHAT IS MY MARKETING AGENCY WORTH?
A deep dive into EBITDA multiples, revenue multiples, and every variable that drives your agency's valuation in 2026 — with a worked example.
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HOW TO SELL YOUR DIGITAL MARKETING AGENCY
A step-by-step guide to preparing your agency for sale, finding the right buyers, and negotiating a deal you'll feel good about.
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AGENCY EARNOUT STRUCTURES EXPLAINED
Earnouts are common in agency deals — and commonly misunderstood. A clear breakdown of how they work and when to push back.
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WHY PRIVATE EQUITY IS BUYING MARKETING AGENCIES
PE is circling the agency world. Here's what they're actually looking for, what an acquisition means for your team, and why the operator-led alternative matters.
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HOW LONG DOES IT TAKE TO SELL A MARKETING AGENCY?
Most agency sales take 6–12 months from first conversation to close. The full timeline and what causes deals to accelerate or stall.
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WHAT NOBODY TELLS YOU BEFORE SELLING YOUR MARKETING AGENCY
The tax hit, the earnout trap, the culture shock, and why most sellers say they'd do it completely differently if they could go back.
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LIFE AFTER SELLING YOUR MARKETING AGENCY
What actually happens after the wire hits — identity, finances, what to do next. Real talk from operators who've been through it.
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HOW TO INCREASE YOUR MARKETING AGENCY'S VALUATION
Five levers that actually move the needle on your agency's sale price — and how to pull them in the 18 months before you go to market.
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DIGITAL AGENCY EBITDA MULTIPLES 2026
What do agencies actually trade for right now? A data-grounded breakdown of the 3–7× EBITDA range and what pushes you up or down.
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AGENCY ROLLUPS: GOOD DEAL OR BAD DEAL?
Roll-ups promise scale. A frank look at who wins and who gets hurt — and how to evaluate a roll-up offer with clear eyes.
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MARKETING AGENCY LETTER OF INTENT EXPLAINED
The LOI is the pivot point of every deal. What belongs in it, what to negotiate hard on, and what to never sign away in the first round.
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SEARCH FUND VS. PRIVATE EQUITY FOR AGENCY SELLERS
Search funds and PE look similar on paper. The differences in how they structure deals, value businesses, and behave post-close matter enormously.
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IS NOW THE RIGHT TIME TO SELL YOUR MARKETING AGENCY?
Market timing matters — but it's not the only variable. How to evaluate whether you're at the right personal and business inflection point.
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WHAT HAPPENS TO YOUR TEAM WHEN YOU SELL?
Your team trusted you. An honest look at what agency acquisitions mean for employees — and how to protect them in the deal.
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HOW RECURRING REVENUE BOOSTS AGENCY VALUE
Retainers command premium multiples. Here's exactly how recurring vs. project revenue is priced in agency deals — with real numbers.
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CLIENT CONCENTRATION RISK IN AGENCY VALUATIONS
If one client is more than 20% of revenue, buyers get nervous. Here's exactly how concentration risk is priced into agency deals.
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HOW TO PREPARE YOUR MARKETING AGENCY FOR SALE
The preparation you do 12–24 months before going to market can add hundreds of thousands to your final number. Here's what to focus on.
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OWNER ADD-BACKS & EBITDA ADJUSTMENTS
Add-backs can add six figures to your deal value — or blow up trust if done wrong. The complete guide to legitimate EBITDA normalization.
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STRATEGIC VS. FINANCIAL BUYERS: WHICH IS BETTER?
Strategic buyers pay for synergies. Financial buyers pay for cash flow. Neither is always better — here's how to decide which fits your exit.
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SHOULD I SELL MY SEO AGENCY?
SEO agencies face real headwinds from AI. Whether to sell now, grow through the disruption, or position for a strategic exit — a candid framework.
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THE EARNOUT PERIOD: WHAT TO EXPECT
You've closed the deal. Now the earnout begins. What the day-to-day really looks like and how to maximize your payout without losing your mind.
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CLIENT CONTRACT LENGTH & AGENCY VALUE
Month-to-month vs. annual contracts is a valuation issue, not just an ops issue. The data on how contract structure affects your multiple.
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SEO AGENCY VALUATION MULTIPLES
SEO agencies trade at 3–6× EBITDA — but the spread is wide. What moves the needle in SEO-specific deals and where your agency lands.
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MARKETING AGENCY DUE DILIGENCE CHECKLIST
Buyers will ask for everything. The complete checklist of what to expect in due diligence — and how to prep clean before they ask.
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MANAGEMENT BUYOUTS FOR MARKETING AGENCIES
MBOs let your leadership team take over. How they're structured, financed, and why they're harder than they look for most agency owners.
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PRIVATE EQUITY VS. FAMILY OFFICE FOR AGENCY SELLERS
Family offices move slower and hold longer. PE moves faster and exits harder. What the differences mean for your deal and life after close.
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GROWING VS. SELLING YOUR MARKETING AGENCY
The math on growing to a bigger exit vs. selling now. When doubling down pays off — and when it just delays an inevitable outcome.
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REINVESTING AFTER SELLING YOUR MARKETING AGENCY
You've got liquidity — now what? Options, timelines, and frameworks for deploying proceeds from your agency exit intelligently.
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PPC AGENCY VALUATION
How PPC and paid media agencies are valued, what multiples look like in 2026, and the factors that separate premium deals from discounted ones.
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WHAT BUYERS ACTUALLY LOOK FOR IN A MARKETING AGENCY
Revenue isn't enough. Here's the 10-point framework serious buyers use to evaluate whether your agency is acquisition-ready.
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RECAPITALIZATION VS. FULL SALE FOR AGENCIES
A recap lets you take chips off the table while keeping upside. How it works, when it makes sense, and what the deal structure looks like.
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ALTERNATIVES TO SELLING YOUR MARKETING AGENCY
Full sale isn't your only option. Recapitalization, minority sale, management buyout, and more — mapped out with honest tradeoffs.
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CONTENT MARKETING AGENCY VALUATION
Content agencies face unique valuation challenges. Here's how buyers price content shops and what makes some command premium multiples.
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HOW TO FIND BUYERS FOR YOUR MARKETING AGENCY
The best buyers aren't always the obvious ones. A practical guide to identifying, approaching, and qualifying the right acquirers.
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HOW TO NEGOTIATE YOUR MARKETING AGENCY SALE
Most agency owners negotiate a deal once. Buyers do it dozens of times. Here's how to level the playing field in your exit.
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AGENCY M&A TRENDS 2026
Deal flow, multiples, buyer behavior, and AI's impact on agency valuations — a data-informed read on where the market sits right now.
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SOCIAL MEDIA AGENCY VALUATION
Social media agencies are harder to value than they look. The real multiples, what makes buyers cautious, and how to position yours.
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SELLING YOUR MARKETING AGENCY TO AN EMPLOYEE
Internal sales can preserve culture and avoid the open market. The structures, risks, and what makes employee purchases work — or fail.
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ASSET SALE VS. STOCK SALE FOR MARKETING AGENCIES
The structure of your deal affects how much you keep after taxes. A plain-English breakdown of asset vs. stock sales for agency owners.
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WEB DESIGN AGENCY VALUATION
Web design agencies typically sell at 2–4× EBITDA. What pushes yours higher — and what common mistakes tank the number.
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THE AGENCY SALE PROCESS: A COMPLETE TIMELINE
From first conversation to wire transfer: a week-by-week breakdown of what a well-run agency acquisition actually looks like.
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TAX IMPLICATIONS OF SELLING YOUR MARKETING AGENCY
The difference between ordinary income and capital gains treatment can cost hundreds of thousands. What you need to know before you sign.
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OWNER DEPENDENCY: THE VALUATION KILLER
If the agency can't run without you, buyers apply a steep discount. How to measure and reduce owner dependency before you sell.
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WHEN TO HIRE A BROKER TO SELL YOUR MARKETING AGENCY
Brokers add value in some deals and extract it in others. How to decide, what to look for, and the fee structures that make sense.
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SELLER FINANCING IN MARKETING AGENCY DEALS
When a buyer asks you to hold a note, what does that actually mean? The structures, risks, and when seller financing works in your favor.
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NICHE VS. GENERALIST: WHICH SELLS FOR MORE?
Niche agencies often command higher multiples — but not always. The data on specialization vs. breadth and what it means for your exit.
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SELLING YOUR MARKETING AGENCY TO A COMPETITOR
Competitors can be the best or worst buyer. How to approach a strategic competitor sale while protecting your clients, team, and information.
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WORKING CAPITAL IN MARKETING AGENCY DEALS
Working capital adjustments surprise more sellers than any other deal mechanic. How it works and how to negotiate a fair peg.
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HOW YOUR TECH STACK AFFECTS AGENCY VALUATION
The tools you've built and licensed can meaningfully move your multiple. How buyers evaluate technology infrastructure in agency deals.
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GROWTH RATE & AGENCY VALUATION
A growing agency gets a growing multiple. How buyers price historical growth, projected growth, and what happens when the trend reverses.
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FULL-SERVICE MARKETING AGENCY VALUATION
Full-service shops face a unique valuation puzzle: breadth vs. depth. How integrated agencies are priced and how to position yours for a premium.
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